Our mission is our name. We strive to get folks fishing for mental health and social wellness. We believe every human can benefit from the positive effects of recreational fishing on mind, body and community and partner with like-minded brands and individuals to help communicate this message.

The global pandemic and world events have caused a mental health crisis that is affecting everyone, of all ages and backgrounds. Studies show a near 300% increase in mental illness and substance abuse since 2019. ++ ADD MORE++

Studies have shown that fishing can be just as effective as meditation in reducing anxiety and improving mood. And because it requires patience and focus, fishing can also help to sharpen your attention and problem-solving skills. A relaxing and therapeutic way to connect with nature, away from technological devices and the bustle of work and home, fishing can also be a social activity that can help you connect with family and meet new friends.

A recent survey revealed only 18% of people in America fish. That’s 82% of the population who could be experiencing all the benefits of recreational fishing, so to make a broad impact, GFF has created a national media outreach program through Lunkerville’s established broadcast and streaming partners and popular social media channels and that informs, entertains, and engages everyday folks so they get out fishing for better mental health and community.